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Portfolio of Websites > Case Studies > Appomattox River Peanut Company

Markets & Conditions

internet marketing consultant richmond case studyAppomattox River Peanut Company produces a wide variety of peanut-related products for gifts and general consumption.

Owner felt his previous website was not competitive and wanted to increase sales by marketing his products nationwide.

Opportunities/Challenges/Problems

Previous website was poorly designed and some pages were not populated with content. It lacked adequate credibility to give people the confidence to purchase online. Additionally, for a variety of reasons, it was difficult to find the website when someone did a search for the kinds of products this company sold.

What WSI-WebStrategies Did

  • Previous website was evaluated to identify opportunities for design improvements and higher search engine rankings.
  • A keyword frequency analysis was conducted that identified some of the best keywords to target in the search engines.
  • Worked within the previous template limitations to design pages that more effectively showcased capabilities and product lines
  • Launched a search engine marketing campaign targeting the best keywords that drove interested customers to the website

The Results

internet marketing company richmond case studiesCustomer reported that he went from getting 2-3 orders per month from his website to getting about 2 orders per day.


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