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Portfolio of Websites > Case Studies > RideFinders

Markets & Conditions

search engine marketing richmond case studyRideFinders, a division of Richmond's transit system, is focused on increasing ridesharing activity throughout the region. They target both individual commuters as well as large employers to set up ridesharing programs for employees.

Management wanted to update their website and improve how it converts more customers to ridesharing programs.

Opportunities/Challenges/Problems

Major opportunities and challenges included 1) overcoming typical objections that individuals have about ridesharing, 2) making it easy for people to find out if ridesharing program existed in their area, 3) targeting a younger audience and 4) explaining to employers the benefits of ridesharing programs for their employees. The other challenge was to accomplish all of this in a more cost-effective way compared to their previous web development provider.

What WSI-WebStrategies Did

  • Created an internet business plan and structured the website to focus on two major target markets, Commuters and Employers
  • Developed a database and search function that makes it easy for individuals to determine if a ridesharing program is near their area
  • Focused website design and layout on Ridesharing Registration and Emergency Ride Home
  • Created a very sophisticated Flash application focused on the Team Ridefinders theme that appeals to a younger audience

The Results

internet marketing company richmond case studiesManagement reports an increased satisfaction level about how the website looks and works. They report positive trends in terms of people registering for ridesharing programs. Their Outreach Coordinators consistently use the website while marketing to local area employers.

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