search engine optimization richmond
Driving Your Business Success Online
internet marketing services richmond homepage web design richmond contact
804-200-4545
website designers richmond checklist


More Links

Portfolio of Websites > Case Studies > Rehrig International

Markets & Conditions

internet marketing consultant in richmond case studyRehrig is an international leading manufacturer of plastic shopping carts. They compete in a fairly intense marketplace where many of the products are considered commodities.

Rehrig’s previous site was mainly informational, and they wanted to begin selling their entire product line through their website.

Opportunities/Challenges/Problems

Their marketplace is straightforward, and we felt a simple and professional appearance would fit best with their customers. Rehrig’s product offering wasn’t huge, but they offered several color variations. In addition, one of their value-added features is to emboss the customer’s logo onto the shopping cart. They also had a desire to manage their online product catalog through a user-friendly catalog administration panel. Finally, they wanted to serve their customers’ needs online but maintain the process of using purchase orders.

What WSI-WebStrategies Did

  • Created a clean and credible graphic presentation using unique functionality on the home page to showcase their different products
  • Built a sophisticated ecommerce website with a robust product catalog and a user-friendly administration panel that enables Rehrig to have complete control over their product catalog
  • Integrated a feature in which customers who order online can upload their logo.  Rehrig is notified about the order via email and can download the logo.
  • Built a feature in which online customers can use the purchase order process    

The Results

internet marketing company richmond case studiesWSI developed a clean website that is very easy to navigate and find the products desired. In the first year since the ecommerce site was launched, Rehrig has sold more than $70,000 in product. In addition, the website ranks on the first page of Google for several targeted search phrases.

Register and receive FREE our 7-Point Website Usability checklist >